Andy Warhol Marketing Influence on Art.

March 25, 2007

Andy Warhol's approach to art expanded our view of what we look at as being art. For example, label's on retail product's (soup, brillo, etc.), celebrity portraits, and silk screens. His unique way of adding color to images expanded how we think of art. Today art plays a big part of media and marketing. Warhol's pop art approach has helped influence today's modern art from everything to Music CDs, to Movies and television commercials.

In our modern era there are new dimensions of art since the height of Warhol's career. Today computers affect every aspect of life, including art. Today computers can be used for archiving, exhibitions, animation, graphics and many other applications. For a new artist who is looking to market their artwork and gain exposure, the Internet is a great start. These technologies will likely become more advanced and add even more dimensions to how art is created and marketed.